Videography | Photography | BTL | Campaign Design | Motion Design | Graphic Design |2023
For Nowruz, Cenan partnered with POV to create a playful and memorable campaign. The idea featured giant CGI bread testers inserted into iconic Iranian UNESCO World Heritage sites, encouraging audiences to guess the next location in each post.
By blending cultural pride, digital creativity, and interactive storytelling, the campaign turned traditional celebrations into an engaging online experience, connecting the brand with its audience in a fun, participatory, and visually striking way.
For Cenan’s family-oriented positioning, POV designed a playful brand activation at Jam Center, a kids-focused mall in northern Tehran. Under the theme Kids & Bread, children were invited to turn Cenan’s signature toast products into edible canvases, using colorful food ingredients to paint, decorate, and create their own tasty masterpieces.
The goal was to tie creativity, joy, and hands-on experience directly to the brand, giving both kids and parents a memorable interaction with Cenan. The event blended education, fun, and brand storytelling in a way that strengthened emotional connection and positioned Cenan as a warm, imaginative companion in everyday family life.
By blending cultural pride, digital creativity, and interactive storytelling, the campaign turned traditional celebrations into an engaging online experience, connecting the brand with its audience in a fun, participatory, and visually striking way.
The goal was to tie creativity, joy, and hands-on experience directly to the brand, giving both kids and parents a memorable interaction with Cenan. The event blended education, fun, and brand storytelling in a way that strengthened emotional connection and positioned Cenan as a warm, imaginative companion in everyday family life.
By blending cultural pride, digital creativity, and interactive storytelling, the campaign turned traditional celebrations into an engaging online experience, connecting the brand with its audience in a fun, participatory, and visually striking way.
